Bioelectronics Corp (BIEL)

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That is the Key point PT,Protex had the relationship with CVS that is why, as CM mentioned, the boxes have the Protex mfg. number not the BIEL number.

The deal was not a money loser for BIEL or AW would not have signed off on it to begin the Test. My guess is that after the Test showed good sales numbers AW wanted a bigger piece of the pie, Protex and or CVS said no.

This would show no recognition by BIEL of the Brand Awareness/Reputation Value that being on the shelves of thousands CVS stores would have provided. For a small cash strapped company with no money to advertise, that 99% of US consumers have not heard of, this makes no sense. Use CVS for a couple of years to establish ActiPatch as a National Brand and then when you have better offers say, match this deal or we are gone.

The CVS Protex/ActiPatch products were not sandwiched on to a crowded shelf with 10 other TENS units or Knee Sleeves. They had a prominent position on the new "Welcome to the future of wellness" gondola shelving display with the 'Paddle Display' of a device. In the stores that I visited this display was positioned at the start of the isle that pharmacy customers lined up in, and there was usually a line.