The Rising Influence of Rising Affluence

[OakesCS]

I think there’s a trend in the bourbon biz that’s somewhat similar to the shift of craft beer/microbrewing ~20 yrs ago. Distilling and aging is trickier than for beer but there r cooperative arrangements popping up between small distilleries and craft whisky makers. The distilleries make to order and the craft ‘chefs’ dont have to sweat the capital investment for x years before they get their product to market.