Per Manta.com (not the greatest source, but it's better than nothing) Yuengling's Ice Cream does north of $7mm of revenue annually. Considering the name behind the brand, the awards the ice cream has won (see some of their press releases and news articles), and the growth in sales, assuming a revenue multiple of 2x-3x is rather conservative. Assuming such multiples puts the company's value at $14mm-$21mm based on current sales levels. At the current S/O levels, that translates to a price of somewhere between $.17 and $.25 if the companies were to merge with no dilution.
However, even if dilution were to occur (articles state a possibility of around 300mm S/O with a public float of about 50mm) that still translates to a price north of $.05, and that's worst case scenario.
As the prestigious Yuengling brand will be tied to this company, there is a vested interest from Yuengling brewery in having the Ice Cream division succeed. So although there is some risk from an OTC perspective, there are shared interests between the ice cream brand and the brewer. Additionally, in the event of dilution, such shares will be going to the owner of Yuengling Ice Cream -- David YUENGLING. I'm going to go out on a limb and say he is probably quite connected and quite motivated to keep the Yuengling name in good standing.
Once this transaction goes through and the new website is launched, I expect to see revenues that grow exponentially, driven by a quality product and a name that is recognizable. I was an early investor in NGTF before it took off. Not knowing about NGTF before investing, if I saw NGTF and Yuenglings side by side at the store, I would pick Yuenglings as the name is more familiar. Generally speaking, the public would follow this same trend.
Just my own personal thoughts. But seems like it is an undervalued investment from a pure fundamental standpoint.
