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Re: davidsan post# 4985

Friday, 05/03/2019 3:24:11 PM

Friday, May 03, 2019 3:24:11 PM

Post# of 16665
They are different. It is slightly confusing because Image Protect removed the IPShare tab from their website and replaced it with Fotofy, but the two are complimentary to each other.

IPShare is the underlying technology.It encompasses many different features. The blockchain portion of the technology allows the image to be shared, tracked, and controlled by the photographer. This allows them to control who uses their photo and any unauthorized use can be removed. The technology also prevents people from screen-shotting and illicitly stealing the photo for use. In cases where the photo is somehow screenshotted/copied/or thefted, IMTL also has technology that can crawl the web and identify any unauthorized uses of the photo. The unauthorized use is then replaced with the IPShare version which then makes it secure if later shared, etc. Finally, IPShare is also what allows images to be embedded with ads which will generate substantial future revenue.

Fotofy is the marketplace. Images will be uploaded here and embedded with IPShare so that consumers can go and use them (similar to Gettys/Shutterstock but without the licensing fees). Because the photos can now be tracked from Fotofy and embedded with ads, they can offer the photos for free or at least much cheaper than their competitors but still generate equal types of revenue. Thus, IPShare is the real value behind the company. Fotofy just provides a consolidated place for consumers to begin sharing IPShare photos. Once that happens, "share" events should grow exponentially.
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