Tauriga Sciences Inc (fka TAUG)

[TJG]

Here's a marketing revelation! Retailers will not prominently display products that are unknown, particularly if the margins are minimal in terms of real dollars! Who will "educate" the consumer? The retailer? NOT A CHANCE! The distributor? NOT A CHANCE! Seth Shaw? NOT A CHANCE! If the PAID CONSULTANT Johnny C believes differently, it would be good to speak with TAUG Director Thomas Graham in order to become even slightly "educated" in the realities of retail consumer marketing!

I do not post here any longer, but do read the funny papers, this thread included. And since you mentioned me I figured I would oblige you.

Lets start with the first fact, which is you have absolutely no idea what the marketing strategy of Tauriga Sciences is when it comes to marketing its CBD Infused Gum. When it comes to the margins or real dollars that will be generated from its sale in the aftermath of any successful marketing plan or strategy.

The second fact is based on my 40 plus years in retail over 2/3 of which was spent in the supermarket sector, where I was both a manager of a national retail store as well as a buyer. I can tell you that every major chain out there is just waiting for the opportunity to display the next "unknown product". What happens is when a product is presented to a buyer and its new to the market it will be scrutinized by that buyer and that chain as if it were applying for a job at the CIA.

When you see a new product hit the shelves or your local store you can bet that its also going to get promoted in that store or by that chain. They are taking a gamble on a product they have decided is well worth the risk. Supermarkets and other retailers work on a variety of margin equations. There are what is known as lost liters, products sold to bring you in with very little profit attached to them. There is high mark up, products used to compensate the lost liters. The over all mix of profit in a store allows for the company, lets say Kroger, to promote these new and innovative products with out the fear of having to make large percentages on them out of the gate.

To say that a new product like Tauri-Gum will not be given an opportunity because its an unknown is simply wrong and not an accurate statement. When an unknown is vetted and ready for shipment to a store, it will receive all the backing of that establishment and thats a fact.

Last, this post is not a statement on anything relating to where or how Tauri-Gum is being marketed or placed. Its not an endorsement of things to come. Its not an encouragement to buy the gum, or this stock. Its a straight out reply to your statement that Retailers will not prominently display products that are unknown, particularly if the margins are minimal in terms of real dollars! When in fact they relish the opportunity. As for the part about educating them. Most consumers would have to live in a cave with no Phone, TV, or ability to view a computer to not be educated or at the very least be curious as all get out about the onslaught of new CBD products hitting the market place.

Hope that helps those that were wondering what you meant by the ask Board member Thomas Graham. There will also be no replies to any comments made concerning this post.

Thomas Graham AKA TJG
Director Tauriga Sciences Inc.