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Re: Johnny_C post# 47863

Tuesday, 03/26/2019 9:05:30 AM

Tuesday, March 26, 2019 9:05:30 AM

Post# of 54032

TAUG products should be on thousands of retail countertops


DISTRIBUTORS DO NOT CREATE DEMAND! Distributors are completely reliant on someone else's demand creation, which is commonly accomplished by the manufacturer's or reseller's advertising and promotion. Believe differently? How about spending a day with a distributor's detailer? Distributors won't spend five minutes chasing premium shelf space for an unrecognized product, particularly when the gross margin of the unrecognized product will be something around $2 or $3 per two-pack!

The distributor will simply drop off a box of Tauri-Gum and say "thank you very much"! The distributor has no control over the retailer and the retailer can place the product wherever he or she so chooses. If an unknown unrecognized product is not selling, as compared to other options, it will find its way to the "bottom shelf"! Again, believe differently? Check it out with in-house consumer retail guru, Director Thomas Graham.

BTW...is CONSULTANT CEO Seth Shaw using the same NY Super Distributor, who was used by Joshua Kimmel, when Shaw was the VP of Strategic Development at Breathe?

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