BB, given where the information came from, I really didn't think twice to question him. It was very late in the evening, and in his calm and collected usual self, he just came out with this information, which was just another item among others. He said, quote: "Are you familiar with AACE/ADA?" "Well, they just added Vascepa to their guidelines". "That's great because lazy doctors love guideless to follow step by step". I had to jump on the board to share this obviously but didn't expect pushback. But I did have enough time to catch him before we parted to ask what his source was? He replied, "The reps told me at the office yesterday", something to the effect that Amarin released this update to all the reps company-wide.
It would defy all logic for these reps to be untruthful since:
a) His practice writes a ton of scripts
b) He takes a personal interest in their success, as I've seen him call them to provide strategic leads that would ramp up their numbers.
c) Whenever the stock went down, they would call my brother to express their concerns, as they have put some of their own money in Amarin. It's this lack of faith that has contributed to his comments about not being too impressed with Amarin's hiring choices.
BB - I will see him again tonight. For the sake of the board, I will re-test his confidence level. If I feel a smidgen of doubt, I'll ask him to call the rep to see how concrete a declaration I can secure for the board.
Cheers,
ILT
