How much did Apple Pay for Texture? Apple has not disclosed how much it paid to acquire Texture, but the company has raised $40 million USD from publishers, as well as an additional $50 million USD from KKR and other investors including BuzzFeed, Vox Media and Imgur. I would guess 90x4= $360 millions https://mobilesyrup.com/2018/03/12/apple-buys-texture-magazine-app-partly-owned-rogers-media/ https://business.financialpost.com/technology/personal-tech/apple-buys-texture-digital-magazine-service-in-subscription-revenue-push https://www.recode.net/2019/2/13/18224013/apple-news-publishers-50-percent-subscription-explained-new-york-times-washington-post-texture