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Monday, February 04, 2019 9:01:38 PM
In this case, a material to replace a material that has been used for the last century. One would expect testing would need to take place to be certain the specs are confirmed.
If you have sold a product like this then you should clearly understand customers don’t just buy and hope. They want confirmation of the claims from testing and need to sell the “new” idea internally. It all takes time.
But, if you have not sold a product like this, you could never understand how complex the selling process actually is.
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