Interesting that the PR was distributed on a Friday, so everyone would forget it by Monday! Wow...there is no doubt the package will "sell itself" (LOL!), which is exactly what it will take, since there appears to be no other product awareness campaign!
IMO...even if a consumer actually looks hard enough to see it in a retail outlet, at eighteen bucks a pop for a brand like "TAURI-GUM", consumers won't buy it just "out of curiosity"!
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