There is something unique about Sears, They are a 126 year old retailer, if you put that brand along with a great group of leaders and the right marketing team, the brand will survive. Amazon, Home Depot, Walmart, Sears, Lowe’s, all sell the same stuff. It’s all about brand recognition and how it’s reachable and marketed to the world. Sears will make a comeback if you put the right people to run the company. I believe Lampert will do the right thing, he definitely has a plan if he fought from the get go to buy this company out.
$SHLDQ