Every company that has a product or service for sale has “potential.” This is atypical in the OTC, and I do think the CEO thinks he has a great idea. What matters is whether anybody wants that product or service and whether the market thinks its a great idea. It is not looking good, the product has been for sale long enough to make way more than it has.
Interactive video! Has been around for quite some time, there’s videos all over YouTube with places to click in them, mostly links to other videos by the author or links to subscribe. That’s been done.
The claim of “unique” is made because this particular application has a CRM client bolted onto it, and that was supposed to make really big companies shun the ones they had and buy millions of dollars worth of notifiX. But, that didn’t happen and isn’t happening, and rather than figure out why and address it, the CEO chose to hype and fluff and call anyone who questioned the narrative a bedwetter trotting a “sheriff” out in a video that was sad in itself, sadder still that some shareholders thought it was a message from above.
Why didn’t the millions start pouring in? Maybe the CEO didn’t understand the industry well, didn’t understand that even a company that does video advertising wouldn’t need everybody in the company to have capability to do interactive video, and that most big companies have a media department/IT department that already know how to make a video interactive if they so choose.
That guy that did interactivity in 1000 lines that got hammered because he actually posted it and because it didn’t have the CRM bolted on revealed one thing about the competition, y’know, those companies that have programmers of their own: If the big companies that have market share chose to add interactive video to their application, they could do it in no time at all, and would to keep their customers.
The potential may be here for better performance, but all the hype leaves a smell, and the CEO does come across as a purveyor of snake oil. When getting the product listed on various sites for sale and tweaking it to run on some social media sites are touted as “partnerships,” it is typical OTC fluff. And that is amplified when the various boards are filled with exaggerations of that fluff, and extrapolations of numbers that wander into ridiculous valuations in the billions.
So, “potential,” maybe. The acquisition of a company with a customer base that may be close to a captive audience isn’t a bad idea, he may be able to take that $25M little company and build it up to a $50M company in a year or two, maybe a bit more. But, what’s a $50M market cap mean to the PPS?
