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Friday, January 11, 2019 9:26:16 AM
Snakes&Lattes is known very well in its niche, which is the boardgaming world.
However it is still a “new brand” in the USA, and as such it faces the same problem that every new brand has. Exposition.
A location in a tourist heavy area helps in this area, because social media is a thing. Many new posts will be made by people going to S&L. This will draw a lot of attention from many more people, and once these tourists go home, they will want to repeat the experience in their hometown.
Yes, many new board game cafes will open, but none of them is Snakes&Lattes.
This is going to be HUGE
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