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Kroger is changing grocery shopping as we know it — and it's becoming a bigger threat to Amazon.
Kroger is rolling out new technology to stores that's designed to make grocery shopping easier than ever before.
The technologycommunicates with customers' smartphones and uses emoji-like icons to highlight products on their shopping lists as they walk down store aisles, helping them quickly select items in a sea of similar-looking products.
It also allows Kroger to better manage out-of-stock items and rapidly change prices using digital price displays.
Kroger worked with Microsoft to develop the technology. The companies announced on Monday that they were marketing it to other retailers globally.
https://www.businessinsider.com/kroger-microsoft-roll-out-digital-shelf-in-threat-to-amazon-2019-1
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