Iconic Brands Inc (ICNB)

[West Coast Snapper]

Gladly....all celebrity alcohol brands that have been acquired have been acquired for 10x revenue-33x revenue (not 2x-5x as has been reported on this board)
Skinny Girl did $10M a year in revenue and was bought for over $100M
Clooney's tequila did $30M in revenue and was acquired for $1B

The minimum royalty we owe Hooters in 2019 suggests a minimum revenue of $4.25M JUST FROM HOOTERS. Let's say another $750k from Bellissima is an even $5M revenue for 2019.


At the low end of 10x sales that should be a $50M valuation. On the current 6M shares outstanding (post split) that's an $8.33 price

I rounded up slightly because if we go from $750k in revenue to $5M in a year I am arguing we deserve a higher multiple on revenue. At 15X sales and assuming 8M shares it's still $9+

and that is if we only meet the minimum revenue forecast on the Hooters deal. I'm betting revenue will be higher than that

So it should be very easy to get to a big number this year, especially as the year progresses and investors start looking out to 2020. The Hooters deal minimums revenue forecast is over $6M I believe. So on $7M-$10M forecasted 2020 revenue we can easily justify a $10 stock price

The numbers get big quickly and my guess is we'll be acquired within 18 months at $10+