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nFusz Inc. (FUSZ) – notifiTV - Updated - 01-01-2019 - Anything not linked should be taken as opinion.



With Smart TV's quickly becoming “connected” and the next big thing in television, nFusz Inc couldn't be in a better position to dominate this next wave of marketing. NotifiTV Ads and programs can be generated from a studio, website, social media site and interactivity works on all portable devices, computers, as well as smart TVs.



The last report we received was that nFusz was in discussions with iHeartRadio for a new “Business News Program” where businesses are showcased and their products can be purchased by viewers right from the screen while watching the program from a smart TV, computer and portable devices. "Think Shark Tank and QVC combined"


The entertainment and media market in the United States are expected to grow in the future. In 2016, the markets were valued at 56.1 billion U.S. dollars and are expected to grow to 64 billion U.S. dollars in 2020.
https://www.statista.com/statistics/237769/value-of-the-us-entertainment-and-media-market/

Networks are looking for ways to off-set advertising losses from the old style broadcast model. “Linear”

Massive linear TV transformations are coming
These days, advertising is entering the new era of accurate targeting on television. Will the rapid growth of Smart TV purchasing signify the end of TV advertising in the form we used to know? The answer to this question is yes and very soon. Despite the obvious advantages of connected TV, this technology is only gaining in popularity.
One day Smart TV will be largely preferred over the linear one, with when this will happen being only a matter of time. According to the study, the number of users who watched connected TV in 2016 grew by 58% compared to previous years. In 2021, it is estimated that the number of viewers will climb by around 21%.
https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-addressable-tv-will-transform-tv-advertising-industry/

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year. https://www.emarketer.com/content/us-tv-ad-spending-to-fall-in-2018
U.S. TV Ad Spend Drops As Digital Ad Spend Climbs To $107B In 2018
https://www.forbes.com/sites/danafeldman/2018/03/28/u-s-tv-ad-spend-drops-as-digital-ad-spend-climbs-to-107b-in-2018/#5193fc47aa63

With an 111 percent increase in impressions served over second quarter last year, connected TV (CTV) emerged as the top platform for video advertisers for the first time. Thirty-eight percent of all impressions took place on CTV, edging out mobile’s 30 percent, down from 33 percent from Q1 of this year.
https://martechtoday.com/new-report-ctv-emerges-as-top-platform-for-video-advertisers-completion-rates-continue-to-improve-219016?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost



nFusz – Website: https://nfusz.com/