Amfil Technologies Inc (FUNN)

[Armafair]

It's not about how small it can go

There's a balance to be struck between cost of packaging and what someone is willing to pay. Psychologically the bigger the box, the more you are ok with spending the money.

Small boxes will be cheaper, obviously, but then they aren't as eye catching, and you don't feel you are getting your money's worth.

Take Munchkin, for example. It's a relatively small amount of cards that do NOT need a box they have, but from a marketing perspective it's a good call.