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Wednesday, December 19, 2018 5:58:07 PM
This is great and all but let’s be honest... this means absolutely nothing.
They have agreed to partner together and put up a maximum of 50 mil each to create a drink or line of drinks...
That’s all. There is no extra revenue or money that tilray is going to make right away from this.
This is going to take at least a minimum of 8-12 months on an extremely speedy process before tilray sees any kind of turn around from this. To create the drink, test it, flavor it accordingly, advertise it to companies, market it, get purchase and distribution orders/agreements, and then ship everything out as well as get a continual contract from companies for repurchases.
And lastly, this can only be sold in Canada....
This is going to make Nbev look extremely appealing to a company like possibly Coca Cola who likes partnering with companies who are already established.
This will be good for Aurora in the sense that it will hopefully push other competitors of beverage Industries to partner with Aurora... so good for us but not good for tilray... just my opinion.
Long ACB
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