Great questions on the impetus for the article. As a long, who hasn’t seen the machines first-hand, it is hard for me to assess. My motivation is to stay long and build on the position when it hits a target I am comfortable with. Would love to see this concept take off and have my shares be above water. I believe in the robot era for food based on what I have seen in Japan and we have a much bigger market in the US.
All that said, I have seen this movie before. Negative press hits, squeezes the stock and hinders capital-raising efforts, employee morale goes down, good people quit, and a vicious cycle plays out. I hope the end of this movie is different.