Amarin Corp Plc (AMRN)

[rfj1862]

Any advertising people out there? Anyone know how much a good TV ad campaign like this costs?

I'm a consultant and I sometimes consult for ad agencies in the pharma space when they need scientific/medical input for their campaigns.

The answer is it is extremely variable; it depends on the market and the time. I imagine they have a relatively limited budget so they are probably focusing their ads based on demographics--meaning they're probably hitting Florida and Arizona, for example, harder than they'd be hitting markets with a relatively lower proportion of patients who would qualify for Vascepa. These are relatively expensive markets.