Wednesday, November 07, 2018 12:50:33 PM
Identifying Fraudulent Promotional Campaigns We believe stock promotion is misleading and manipulative when information is publicly disseminated to disrupt the efficient market pricing of a security. Misleading promotional materials often employ false or baseless claims, omit material information, exaggerate an issuer’s future potential, or predict unrealistic price targets. Fraudulent promotional campaigns disseminate misleading information in a variety of manners, including e-mails, newsletters, social media outlets, press releases, videos, telephone calls, and/or hard mailers. Common characteristics of misleading and manipulative promotion: • Fail to clearly identify the sponsor of the promotion, and/or the promotion is sponsored or paid for by anonymous, unidentifiable 3rd parties • Typically focus on a company’s stock rather than its underlying business • Use highly speculative language. Materials often rely on grandiose numbers and figures related to the target company’s industry, business model, financial results, or business developments • Tout performance or profit potential of an issuer’s security with unsupported or exaggerated statements about the stock price or its anticipated trajectory • Make unreasonable claims pertaining to an issuer’s operations • Suggest a promise of a specific future performance of the stock or profit to investors • Provide little or no factual information about the company, omit material information • Urge the investor to take action immediately as not to miss out on a great opportunity
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