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Re: Steve43 post# 155093

Thursday, 10/18/2018 11:42:43 AM

Thursday, October 18, 2018 11:42:43 AM

Post# of 330214
I sympathize completely with your view

CVS - it is totally driven by CVS from what I see - they have specified a product including a new knee wrap and aren't wanting to put it alongside Icy Hot and Advil but in a new section of stores that are being revamped. BIEL obviously had initial selling to get them to take the product in one form or another but their strategy is defined by CVS. BIEL could do a PR describing this but until these store all have the new section it would only attract investors not new customers - we only know of what 10 stores that have them on display and another 10-20 that were found in the store room waiting for the remodel.
If CVS decide to push out to all stores even those without a new healthy section that would be PR-ed.

Why they aren't on CVS.com is another question though they should be and Keith should be pushing for this and pr as soon as done.

It is the generic advertising that needs to wait for some one to partner - with reps going into every doctor and pharmacy with material to educate and may be samples it isn't just a radio or tv commercial saying "now available at Amazon.com".

The Bayer/Dr Scholls deal has to be signed or just push more Smart Insoles out to the market as you say and pick up the phone to 3M. Unless they have some form of up front payment that is in lieu of selling through the web as commitment to get the big deal done.

I keep wondering why no one here hasn't signed up as a re-seller/referrer or whatever and started their own online business with social media ads and everything else they say is easy. If its easy then do it and make the money from selling the product since no one else is. I seriously considered it - even measuring my garage for how many pallets I could store (but community wont allow it)

It does seem sales are increasing as UK were short in some channels and now Mundipharma so the logistics forecasting from manufacturing is being stretched. hopefully they can respond quickly but their distributors are going to have to stock up more now to handle the peaks of demand as the sales increase. The days of BIEL having spare inventory to send to one distributor not forecast is probably over for now.