$NCAP SCOTTSDALE, AZ / ACCESSWIRE / October 1, 2018 / Northsight Capital Inc. (NCAP) today announced that the company is implementing a geo-targeting system for all its owned and affiliated websites benefiting marijuana dispensaries and other advertisers restricted by state lines. For advertisers with these restrictions, their ads will only show up to customers located within the advertisers' legal selling area.
Geo-targeting helps businesses determine the geographic location of someone visiting a website and then allows them to deliver various content to that visitor based on their location. It will enable them to pinpoint data such as country, region/state, city, metro code/zip code, organization, IP address, ISP and other criteria.
Northsight also announced today that they are launching an updated version of their industry-leading job site www.420Careers.com within the next few weeks and an updated, enhanced version of their doctor/dispensary locator www.WeedDepot.com within the next 60 days. All other sites within the publicly traded company's portfolio are also being upgraded over the next few months.
With the tremendous growth in the cannabis industry, Northsight's suite of websites allows them the opportunity to become a leading media platform offering myriad choices for companies to select. Facebook, Google and YouTube have banned any marijuana ads or promotions on their platforms and the majority of TV, newspapers and outdoor signs have banned them as well. Marijuana companies have been relegated to advertising, branding and marketing solely with digital outlets in the cannabis space and Northsight has the most diverse platform available. The company plans a significant advertising and marketing campaign once the sites are updated and rebranded.
As has been reported, businesses servicing the cannabis industry currently face many regulatory hurdles as well as increased competition. State laws require dispensaries to keep their marketing efforts within their state's borders and within the age limit for sale of their products to minors. Geo-targeting eliminates that problem.
One additional benefit to advertisers using a geo-targeted site is that they only pay for the ads that appear in their area, not for the entire country. These savings could help fuel the industry boom that Northsight is anticipating as they make a significant play for market dominance with their Weed Media platform.
