I have the biggest simple piece of information you will ever need when it comes to trading and it's a courtesy of Mr Warren Buffet, I think you have heard of him... Be scared when others are bullish, be bullish when others are scared. I will give you another great piece of information but that one is about business and comes courtesy of Victor Alcocer, you know him as Florida Investor, "managing a business is like cooking or driving a bike, it's all about balance". we have 1.7 million dollars in inventory, reduce the inventory and you have cash on hand, reduce your advertisement and you have additional cash on hand, don't pay comissions and you have extra cash on hand; if they want they can show you 2 to 4 million dollars in profit, but that could mean delivery problems, decrease of exposure and employee frustration, again it's all about balance; when I'm eating I like my steak medium well with sea salt and when I'm biking I like my bike going straight forward!!!