Exactly. There is a financial incentive to look after the soil. Microbes do just that rather than traditional chemical fertilizers.
Kiwa offers leadership in microbial fertilizers, with the recent news of a capable R&D Center. Consider the credentials behind it and ignore the noise on this board. "Kiwa R&D Center cooperates with Northwest Agriculture and Forestry University, China Agricultural University, Chinese Academy of Agricultural Sciences, Northwest University, Harbin Technology Institute, Research Institute of Tsinghua University and several other prestigious universities."
https://globenewswire.com/news-release/2018/08/20/1553890/0/en/Kiwa-Bio-Tech-Announces-Opening-Of-First-Research-and-Development-Center-In-China.html
Now the CEO has stated that Kiwa will: "reinvest 12% of our revenue annually in new innovation" With this capable R&D center, I believe they will deliver innovations that serve to keep the company as a market leader. Along with government incentives, they are establishing their "economic moat".