Sorry DARK and Google Ads don't even begin to make sense. They go to the conference's to get exposure and because it gives them some validity. By your theory someone who already knows XNRGI exists but is too lazy to look further down a page for a link is who they are looking to inform. Rather than someone who knows nothing about XNRGI but may be looking into Lithium Metal Batteries. Or high density batteries. Doesn't compute. seems more like someone bought some Google ads to make it look like something is happening when it really isn't. Jmho Bill