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Thursday, September 20, 2018 2:52:48 PM
They already have the manufacturing capacity and delivery infrastructure to be one of the largest drink distributors in the world so bringing this new product to market shouldn’t be too much of an issue for them. In terms of the market itself, Coca Cola will be boosting it much faster than if it was being started by a number of smaller companies. The smaller companies will have to compete with Coca Cola to sell their products, but as the market has proven with companies such as Apple (OTC:APPL) and Nike (NKE), consumers are willing to pay for a trusted brand even if the product is the same or worse. To add to this, other companies will be greatly affected based off of Coca Cola’s expansion into the world of CBD. For starters, Aurora Cannabis(OTCQX:ACBFF) is the company that will supply the CBD to Coca Cola. Based of the potential partnership and Farm Bill news, their stock rose 17.74% today. Another company that will most likely rise in the near future due to the increase in products is Coca-Cola Bottling Co. Consolidated(COKE) as it will be the main bottler of the new product.
Link below to article...
https://www.google.com/amp/s/seekingalpha.com/amp/article/4207395-coca-cola-cannabis-expansion-means-coke
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