Bioelectronics Corp (BIEL)

[BIELoney]

First, glad Penny's info is confirmed. Thanks!
Second, there is such a thing as a "soft" rollout. A small company goes about its business getting its products on shelves, saving the ammunition for a big announcement once people will be able to find it in stores immediately. Requires patience and diligence. Good strategy? I think so, particularly when your resources are thin.