Berkshire Hathaway Inc (BRK.A)

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Here's the most telling investing graphic ever. Although a little dated in 2018 (Energy, on the extreme left, had a rough few years), the key point remains that the average investor's performance [fourth from the right] falls terribly behind the S&P 500, or even money in the bank.

Why does "Average Investor" do so dismally? Mostly because he buys at tops and sells at bottoms. He also tends to chase fads. I've seen similar findings in varous formats going back half a century or more. Although it's not something Wall Street wants clients to know about....the average investor is his own worst enemy.