$PNTV Your responses are becoming comical & out of context, you should try harder to respond to what I "actually" said. There are Canadian companies producing for less outside of California - fact! I never said Canadian companies were moving their production/grow to California or that location doesn't matter. Location matters a great deal - fact! As costs in California continue to rise, that will eat into everyone's profit margins, $PNTV is not exempt - fact! There has to be an underlying reason why $PNTV picked up an $11M revenue producing op for only $5M. I'm about 95% sure I know the answer but I'll ignore the fluff videos and choose to wait for official numbers on an "AUDITED 10Q release"...my guess is they will be conveniently unaudited financials, if & when they ever get around to posting them. Your idea that you just sell it for more to cover the costs....really?...and what happens when other companies sell it for less? Neither Canna or Canopy have an ounce of interest in producing crop in California, they are definitely coming there for the sales end though, California is the biggest market in the USA and they want it. Raising the price to cover the cost when there are other companies moving into the market that will have the same product at a lower cost...I think anyone that's passed grade 8 math will be able to figure out what would happen & who will take the cake.