Nightfood (NGTF) Adds 3-Time NFL Pro-Bowler Jarvis “Juice” Landry to Brand Ambassador Team
Tarrytown, NY -- September 7, 2018 -- InvestorsHub NewsWire -- Nightfood, Inc. (OTC: NGTF), the company pioneering the projected multi-billion dollar nighttime snacking category, has announced that breakout NFL star and star of HBO’s Hard Knocks, Jarvis “Juice” Landry, has joined the Nightfood team as a brand ambassador.
Landry, who earlier this year signed a five-year, $75.5 million contract extension with the Cleveland Browns, is the second NFL Pro Bowl player to join the Nightfood team this month. In both cases, it was the player’s management, and not the Company, that initiated the relationship.
“At the end of the day, pro athletes are just like everybody else,” commented Landry. “Everybody’s starting to recognize how important sleep is. Having something better around when I’m snacking at night makes sense…we’re going to bring it to the people.”
The deal is structured to deliver maximum value for the Company with substantial upside available to the athlete. Compensation consists of restricted stock along with a future option to purchase additional shares of restricted stock at a discount to market.
In August, the Company announced that Pro-Bowl tight end Tyler Eifert of the Cincinnati Bengals entered into a similar agreement. Management continues to field inquiries from world-famous athletes as well as social media celebrities and micro-influencers.
“When you’re dealing with superstars that get paid so much money, what really gets their attention is equity upside and being a foundational piece of a truly iconic brand,” explained Nightfood’s Adam Elbendary. “They’re coming on board because they relate powerfully to the problem we’re solving, and see the same billion dollar opportunity we’ve identified.”
“We plan to invest approximately 1% - 2% of the company in building a world-class ambassador team, and we’re expecting more big name stars to come on board,” revealed CEO Sean Folkson. “Anybody who watched Hard Knocks this year can see the amazing passion Jarvis brings to everything he does. I’m very excited to have him on the team!”
Folkson continued, “We have zero interest in paying cash for mercenary-type celebrity promotions. With restricted equity, we’re building deep partnerships with true believers. As undervalued as we all believe the stock currently is, that does nothing to impair the upside as the company develops into a major disruptive player in the snack space. We all see that happening in these next few quarters with the launch and supermarket rollout of Nightfood ice cream.”
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