Iconic Brands Inc (ICNB)

[La Dolce Vita]

You do realize that ICNB owns 51% of Bellisima wines, and that is not to say that ICNB will own more or less of a percentage of this new perspective cannabis joint venture. These appear to be separate businesses, and so we don't yet know the details of what ICNB's ownership stake will be in this new brand, but you are welcome to speculate.

Something to consider, what is greater, 1% of a billion dollars, or 100% of a million dollars?

There'd be no disconnect between the stock and the brand/s so long as the shareholders are seeing significant revenues; ownership percentages are not what matter, the actual size of the pie is what does.

Happy Labor Day weekend to all. Cheers.

ICNB