I don't think it's completely out of line, especially if options are limited. Kids will drive people to make those decisions when there's better ice cream at fraction of a cost right there in the grocery store. I would think the machine will have some very successful locations, but can't imagine my grocery store, that is right next to a DQ, will be highly successful. Who knows, people drop a buck in the bear claw next to it.
I will admit that I divested my VEND. I am unsure on the merits going forward. Revenue is fantastic, they are executing, but I'm worried sales will not be where I'd want them to be. Good luck everyone.
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