Friday, August 17, 2018 2:05:31 PM
Too many questions in the last message.
I think in a large HMO like Kaiser for example, I don't think physicians have much flexibility. I'm not a doctor so I have no idea, but I know I've been told more than a few times that I could NOT get whatever Rx I preferred over whatever junk was being prescribed. Bottom line there, IMO, is the company/product has to get through purchasing at some of the large HMO's and hospitals. For the smaller practices, I guess that's where those well dressed drug representatives come in?
As far as an OTC monopoly for places like Walmart, Target, CVS, etc. -- think about that. From the consumer perspective have you seen other "electronic" pain management options OTC? I'm sure most of us in the US have seen this...
http://www.icyhot.com/smartrelief-back-hip/
Now you can tell me how this product is better than that product and so on, but with OTC, it comes down to shelf space and ADVERTISING IMO.
Again, this is one of the reasons why I feel like any future deal is going to come in the form of a buyout, rather than a partnership. I could be wrong, but it's going to take a lot of money and effort to make BIEL as big as some people around here expect.
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