Lightwave Logic Inc (LWLG)

[terry hallinan]

License deals is the way to go

Everybody knows that but what everybody knows is often wrong.

The first trillion dollar company broke all the rules. Apple isn't real hot on bending to any rules and when it did with the hugely applauded MBA it nearly went bust.

I have noticed the smartest managers hire good people and let them do their job.

The ultimate proof of that is in a book by a man who rescued Avis from destruction by most unusual means.

Some of those things were firing whole departments and initiating a rule that any employee thinking a new form was needed had only to bring it to his office for him to fill out. No new form was ever needed.

The ultimate was when he contacted the CEO of Avis' hired ad agency to ask if that second best thingy was a real spiffy idea. That boss said it sure sounded hokey to him but his professionals thought it was a real winner.

So the two head honchos let the professionals do their job and history was made for those that care about such things.

Best, Terry