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By Naomi Tajitsu and Maki Shiraki

TOYOTA CITY (Reuters) - Toyota Motor Corp <7203.T> is doubling down on its investment in hydrogen fuel cell vehicles, designing lower-cost, mass-market passenger cars and SUVs and pushing the technology into buses and trucks to build economies of scale.

As Toyota cranks up improvements for the next generation of its Mirai hydrogen fuel cell vehicle (FCV), expected in the early 2020s, it is hoping it can prove wrong rival automakers and industry experts who have mostly dismissed such plans as commercially unviable.

The maker of the Prius, the world's first mass-produced "eco-friendly" gasoline-hybrid car in the 1990s, says it can popularize FCVs in part by making them cheaper.

"We're going to shift from limited production to mass production, reduce the amount of expensive materials like platinum used in FCV components, and make the system more compact and powerful," Yoshikazu Tanaka, chief engineer of the Mirai, said in an interview with Reuters.
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