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Internet service "three rural" new model: ABC's e-loan exceeded 50 billion yuan

July 06, 2018, 16:50 Source: China News Network participates in the interaction

On July 6th, the new network to serve the country's rural revitalization strategy, the Agricultural Bank of China's Internet financial services "three rural" as a strategic project of the Bank, innovatively launched a new Internet-based credit product "Agricultural Bank of Agriculture and Agriculture", to achieve The scale, standardization and automation of loans have met the needs of rural customers for quick use of credit, and explored a new model and new path for Internet services.

As of the end of June 2018, the balance of Agricultural Bank of China's “Agricultural Bank of Agriculture and Agriculture” reached 51.73 billion yuan, an increase of 36.65 billion yuan over the beginning of the year; the number of loans was 573,000, an increase of 425,000 compared with the beginning of the year; 35 tier-one branches have been realized. Coverage, the county branch operation rate reached 95%.

The Agricultural Bank of China has innovated seven effective business models of “Agriculture and Agricultural Benefits”, and refined the standard operation template for the branches to explore and use according to local conditions, which effectively promoted the pilot promotion.

The convenience and loan model of Huinong has basically achieved full coverage. The characteristic industry model has been promoted as a key model in 29 branches in Fujian. The credit village letter user model has been opened in 9 branches in Zhejiang, and the government credit enhancement model has been opened in 26 branches in Yunnan. Other business models such as the industrial chain and e-commerce platform were gradually promoted and expanded, and various typical models were promoted in an orderly manner, and achieved remarkable results. Basically, “one county, one agricultural, silver, and agricultural loans, one characteristic industry, one agricultural and silver farmers” loan".

The Agricultural Bank of China specially formulated and issued the marketing plan of “Agricultural Bank of Agriculture and Agriculture”, which clarified the mission objectives, marketing requirements and safeguard measures, and organized multi-level and multi-channel marketing and promotion activities. Matching the scale of credit and the allocation of strategic expenses for “Agriculture and Hui Nong e-loan” to promote the “Agricultural Bank of Agriculture and Agriculture”. The banks closely combined the marketing activities such as “Spring Action” and “Wan Ma Pentium” to seize the peak season of farmers' spring ploughing and ploughing funds, and use palm silver, online banking, WeChat, SMS, and telephone calls to actively carry out customer marketing and accurately connect customers. Demand; make full use of the Agricultural Bank's business outlets, use the Huinongtong service point, go deep into the village to introduce product information to farmers, and concentrate on product promotion and marketing activities.

As the core of the Internet financial services “three rural” and “No. 1 Project”, “Agricultural Bank of Agriculture and Agriculture” will fully promote the breakthrough of “Agricultural Banking and Agriculture”. In order to speed up the development of the “Agricultural Bank of Agriculture and Agriculture”, the Agricultural Bank held the “Agricultural Banking and Agriculture” loan supervision promotion meeting, the “Agricultural Bank of Agriculture and Agriculture” loan video training meeting and “Agricultural Bank” in a half-year period. Hui Nong e-loan business promotion meeting, exchange of experience and implementation of penetrating training, so that the whole bank improved awareness, cleared the way of thinking, explored the model, accumulated customers, and trained the team, for the “Agricultural Bank of Agriculture and Agriculture” "The rapid development of the business provides a strong guarantee.

It is reported that the Agricultural Bank will continue to accelerate the marketing promotion of “Agricultural Banking and Agriculture”, comprehensively increase the scale of loans; strengthen the replication and promotion of typical models, and promote the multi-path development of “Agricultural Bank of Agriculture and Agriculture”; continue to optimize “Agricultural Banking E-lending “loaning the loan system”, as soon as possible, open up online lending and lending channels, further enrich the “Agricultural Banking and Agriculture” lending channels, and continue to provide convenient and efficient modern financial services for farmers to help farmers increase their income and increase agricultural efficiency. And rural development.

“Agricultural Bank of Agriculture and Agriculture” has become a new business card for the Agricultural Bank of China to serve “agriculture, rural areas and farmers” and plays a practical role in serving the rural revitalization strategy. The following case shows the effectiveness of the Agricultural Bank of China's “Agricultural Bank of Agriculture and Agriculture”.

http://www.chinanews.com/fortune/2018/07-06/8558736.shtml