Tesla Inc (TSLA)

[semi_infinite]

That's not the way I remembered it. Saturn was GM's effort to apply what was learned in the Nummi joint venture with Toyota (Fremont plant that Tesla took over). In particular Kaizen. Essentially a GM attempt to design and manufacture a Japanese car for the American market. How was that going to compete with Honda Accords and Toyota Camrys?

The EV-1 cult was purely about EV and they care nothing about brand. It had a devoted following despite the fact that garages were going up in flames.