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Alias Born | 12/09/2013 |
Sunday, June 24, 2018 11:38:09 AM
I work in a highly technical medical specialty, and I make purchasing decisions for my group. I see new products at trade shows, in journals, and especially by direct visits from company reps. For me and my colleagues, it is imperative to have up close and personal demos (hands on in many cases). They take place either at trade shows, at visits to my place of work by company reps, or at on site visits to the companies that manufacture the products. A marketing firm would have zero impact on my decision to purchase. It would be a total waste of money to hire such firms.
There is a high degree of similarity between selling high tech medical devices to highly trained specialists and selling LQMT's technology to highly trained and experienced engineers and product designers. Neither of those are in any way similar to selling cell phones to the general public. A marketing firm could be essential in the latter case but would be totally useless in the former. So while you are correct in stating that "they have not hired a well known marketing and investor relations company," it would be a waste of money if they did so.
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