FIT is showing signs of life as a result of its latest wearables product sales.
Still, it is difficult to imagine a set a circumstances that would bring FIT to profitability on wearable sales alone.
If there is a future for FIT, it will involve making their wearable customers the product. Margins for this business model have great potential.
Presently, FIT does not break out numbers for it's health informatics efforts. The Health Informatics and Wearables businesses may be too intertwined to allow for this kind of clarity.
FOSL, GRMN & AAPL are all competitors. Timothy Cook, however, claims that he will resist making AAPL customers the product.
