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$LOGX “Consumers continue to adopt OTT streaming

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Let's Roll Member Level  Wednesday, 06/13/18 10:29:16 AM
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$LOGX “Consumers continue to adopt OTT streaming platforms with limited to no advertisements – and although good for viewership experiences – marketers are left challenged when it comes to reaching these audiences on behalf of brands,” said Ray Colwell, CEO of PeerLogix. “We sought to tackle this problem with adsquare to jointly bring a programmatic solution to market for advertisers where otherwise fragmented streaming audiences can be targeted in a unified manner, at scale.”

Advertisers leveraging adsquare’s self-service Audience Management Platform (AMP) are able to extend entertainment advertising to OTT audiences of specific TV shows, movies, networks and genres powered by PeerLogix’s rich OTT viewership data of over 50,000 TV and movie titles.

https://finance.yahoo.com/news/peerlogix-adsquare-extend-relationship-collaborating-123000732.html

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