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Friday, June 01, 2018 4:01:58 PM
By: Bespoke Investment Group | June 1, 2018
Ford just released monthly sales figures for the month of May, and while analysts were expecting a small drop (-1.9%) in sales, the company actually managed to post a modest gain (0.7%). In addition to the better than expected headline reading, Ford also posted strong sales of F-Series trucks. Not only are sales of F-series trucks important for Ford (higher margin), but they are also a good economic barometer. The reason? Trucks are often purchased by small businesses and contractors, so they provide a good read on the health of the small business sector. Based on these sales totals, small businesses continue to do well, which is a good sign for the economy. Overall in May, Ford sold 84,369 F-Series trucks, which is the second best reading for the month of May since 1996! The only year where Ford sold more F-Series trucks in the month of May was 2000 when total sales were 85,506.
With such a strong May sales total, YTD sales are inching closer to a record high pace of sales. With total sales of 371,934 so far on the year, the only year where the company sold more F-Series trucks in the first five months of the year was in 2000 (387,724).
https://www.bespokepremium.com/think-big-blog/ford-truck-sales-inching-closer-to-a-record-pace/
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