Grillit, Inc. (GRLT)

[traderfjp]

Chipolte has a limited menu but their food is fresh, tasty and you can get healthy food if you choose wisely. The interiors are too industrial, not comfortable and cold. There is also lots of ocmpetition of cafeteria style Mexican food. Panera's interiors are warm and fuzzy but their food doesn't taste fresh and they are cheap with portions. I also hate how everyone stands over your food while they wait for there food for pickup. The flow of the restaurant and decor can be a huge asset if done right. We go to a Thai place that is painted all white inside with maybe two pictures on the wall. There is no atmosphere. It's not inviting at all, the food is good but.... we have other restaurants where the food is great but these places are dumpy and dated so we don't go too often. There is a lot of competition in this space and to garner a customer's dollar everything must be stellar. Great food, an inviting interior and friendly, quick service. It seems too easy but many restaurant owners are just too lazy or incompetent to get it right. In my area where the average family income is over 100k the scope of great restaurants is very limited. Surprisingly the big chains restaurants have average food. Instead of hiring a chef for 100k a year who knows what they are doing they cut corners and higher cooks instead. We stopped going to our local restaurant for lobster and salad. The salads were horribly over dressed and the lobster was over cooked. I was in there the other day for a sporting event and complimented the waitress on how great the salad dressing was. They only have one dressing. Anyway, she told me they hired a new chef who is training the other cooks. The food was much improved. This restaurant is now back in our regular rotation. I just don't understand how the multi-million companies can cut corners on the guys who are making the food and ultimately make or break a restaurant. This makes no business sense. Yes they are dong well but I believe they could do way better with a better product. If the new owners are listening. Hire chefs not cooks, hire friendly staff who are outgoing, happy people and make the decor amazing. Then get a hands on manager who can crack a whip but also make the staff feel like they are part of a family. Now get to work. I loved the concept so much I bought into this pig. I should have stayed with pot stocks. Anyway, the lights are still on so their is hope. Yes this company screwed up. The owners could have made 100's of millions of dollars by just following a few simple rules, to have discipline and integrity. Obviously, the past owners were incompetent and screwed up. People get 2nd chances so lets see what happens.