“In a Mequoda System, the structure of the websites we’ve built for our clients with great success and profitability include these four main principles”
We see all four as stand-alone strategies that must all be completely interlocked in a Mequoda System. We use them because the publishers who come to us tell us they want more subscribers, and we explain that monetization doesn’t come first – it comes last.
First, you need to increase the volume of traffic to your website from the types of people who are most likely to subscribe.
Then, you need an email subscriber base, so you have to capture those qualified website visitors as email subscribers with a free download of some kind.
Then you spend time getting to know them, and proving that your free content is great, so it’s worth investing in your premium content.
Finally, you need a multiplatform magazine, so that you can more effectively convert email subscribers into a magazine subscribers on the platform(s) of their choosing.
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