Rufus can say anything he wants. The bottom line is that the Nasdaq sends notification to the market makers of the share restructuring (aka forward split) and they adjust the price to make a market.
Why a forward and not a reverse split? I'm not sure. I was guessing he would do a rs but he said he wouldn't. And he didn't. Now there's no way in heck that Nasdaq's even a possibility.
Forward splits are usually used to make a security more marketable (lowering the pps for the market).
The most valuable commodity I know of is information
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