Verb Technology Company Inc (VERB)

[the big guy]

It is in the "I Hate CRM" video directly in the iBox. I can paraphrase what Rory says...
- he hates CRM (most CRM packages)
- it takes more time to learn them then to get results from them
- Everybody sells, even if it is just themselves...
- not many are good at it (I agree with that...)
- therefore the solution to increasing sales volumes is to remove selling skills from the sales process... whoa!! that is a serious statement...
- the interactive video sells the product for you.. another serious statement..

I think there is a definite positive in that the SG&A Cost is seriously reduced... but the kind of product this approach is used to sell gives rise to some doubts.

Is it similar to an email scheme used to pump and dump stocks that generates thousands of emails in the hopes of getting a 1 or 2% response rate and making money?

Personally, I would not want to send out an interactive video out to all of my contacts without some kind of warming up to the product.. just my point of view. It may leave a bad taste in some people's mouth.