Verb Technology Company Inc (VERB)

[was CUIN2]

INPORTANT ORACLE PR THIS AM

https://finance.yahoo.com/news/b2b-sellers-digital-boost-meet-120000925.html?.tsrc=applewf

KEY TAKEAWAYS THAT “COULD” PROVIDE SOME HINTS ON DIRECTION

1) 87 percent of business buyers across all age ranges are already purchasing in online marketplaces, more than any other channel.

2) 73 percent of respondents state they like to purchase in digital channels but only 11 percent chose digital channels as their preferred choice overall, indicating there is a demand for better digital experiences.

3) 14 percent of respondents prefer person-to-person sales as their top purchasing channel, although it's still the least utilized channel with 70 percent of engaging with a person to purchase. This indicates that B2B buyers want a mix of channels to purchase from.

"The B2B purchasing channels offered today are not cutting it for today's business buyers. As a result, buyers are still relying on outdated purchasing channels and businesses are left with missed sales opportunities," said Jeri Kelley, senior product strategist, Oracle Commerce Cloud. "It is imperative that B2B businesses of all sizes invest in a commerce platform that can provide an integrated experience across multiple channels and scale to meet the ever-changing needs of B2B buyers. Those that can drive integrated experiences will thrive."