Amarin Corp Plc (AMRN)

[sts66]

I don't recall exactly when the ads started - but something happened in Q1 that increased cash burn - after reading the earnings PR again, COGS went up $2.4M and SG&A went up $9M, part of it appears to be TV ad related, some went to Kowa:

Selling, general and administrative expenses in the three months ended March 31, 2018 and 2017 were $43.4 million and $34.2 million, respectively. This increase is due primarily to increased promotional activities, including commercial spend for anticipated expansion following successful REDUCE-IT results, and increased co-promotion fees, including an accrual for co-promotion tail payments as well as an increase in co-promotion fees calculated on increased gross margin resulting from higher net product revenue. The tail co-promotion fees, which are calculated as a percentage of the 2018 co-promotion fee, are payable in 2019 through 2021. Such tail co-promotion fees will be accrued throughout 2018.