MyDx Inc. (fka MYDX)

[Rascal1]

Just a thought: "The decrease of $999,099, or 51%, resulted primarily from the Company expanding brand awareness surrounding its new product lines using more economical PR and social media marketing channels targeting Canada as compared to the costlier product expansion collaboration models entered into in 2016."

So they cut their marketing expenses in half by using earned media and social. That could account for the continued rise in website traffic. I'd say consistent traffic increases would indicate that it's working.

Website visits yesterday was 27,000 unique visits for the prior 30 days.