There are already companies there doing just that with cheap phones. Reading the board, it is like that market is completely unknown to the big cell companies and phone manufacturers, and that just isn't true.
Here's some things I looked up on the prospect of actual phones, note the stuff about the obsolete Android 7 and answering the flowery words about it being proprietary:
The board likes to drop those 2 names as though they are running the company, but they are advisors and likely have an arms length contract shielding the from liability. I don't know that, of course, but I sure would if I'd lent my name to a venture.
Plus those 2 app companies they own haven't so much as revised an app in years.
And here's the acquisition of a holding "company" created earlier this month:
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